People are being encouraged to make an extra effort to shop local.
20 per cent of Irish shoppers plan to buy from local businesses this Black Friday, rather than international online retailers.
According to a survey by Lottoland, people over the age of 65 are far more likely to shop local today.
Most of the shopping this year has been pushed online thanks to covid.
CEO of Portlaoise e-commerce company Zatori, Ronan O'Brien is warning consumers to be vigilant:
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