€76.5 million is being invested in the region.
It's hoped the new Shannon Tourism Masterplan will reposition the region as a key destination.
Barbara Smith from Silverline Cruisers in Banagher is welcoming the €76.5 million investment in the region over the next ten years by Fáilte Ireland and Waterways Ireland.
It's the first time there's been a plan for the entire Shannon area, and Babara expects it'll drive tourists into the towns and villages along the river:
TOURISM: It's hoping to attract a further 400,000 tourists over ten years.
Posted by Midlands 103 on Tuesday, 2 March 2021
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